All About Matcha

What is Matcha?

Matcha translated, literally means "powdered tea". It is the only form of tea in which the whole leaf is consumed. This ensures that we receive all the health benefits of matcha (Antioxidants, amino acids, vitamins and minerals).

It is harvested and grown differently than regular green tea. The tea plants are specially shaded from direct sunlight before harvest. This amplifies production of chlorophyll and amino acids.

Authentic Matcha

First and foremost, to be considered authentic or real matcha, the tea must have been grown and processed entirely in Japan. If the tea has been grown or processed in another country, it cannot be considered authentic matcha.

Another requirement of any tea listed under the category of matcha is that it must be produced from Tencha leaves. These shade grown green leaves are prized for their high quality and nutritious benefits.
A suspiciously cheap price, brownish-yellow color, and bitter, grassy taste are clear indications of fake matcha. 

What is the difference between Ceremonial and Everyday grade matcha?
(Please note both grades of matcha have the same health benefits)

Ceremonial Matcha is the highest quality green tea powder available when compared with other green teas. It is made from the youngest tea leaves with all the stems and veins removed to obtain a very smooth flavour and texture. 

Ceremonial matcha has a bright and vibrant green colour, delicate taste and extremely fine texture.

Purpose: Blended exclusively for whisking with hot water and drinking on its own, ceremonial grade matcha should be consumed straight. However, please note that it still makes for the perfect latte if you prefer! 

Our Everyday Matcha is also made from young tea leaves, but they are just a bit older than the tea leaves used for ceremonial grades. Our Everyday Matcha іѕ quite versatile іn іtѕ usage because it's specifically blended for use with other ingredients in recipes for food and beverages.

Everyday matcha may look less vibrantly green than our ceremonial grade matcha, and has a more robust flavour than our ceremonial.

Purpose: Perfect for creating delicious matcha lattes, smoothies, or baked goods.

You may also drink as a ceremonial tea ( matcha + hot water). We recommend adding a tsp of sweetener.

How is matcha produced?

Our matcha is made from the finest Tencha leaves in the Uji region of Kyoto, Japan.

Matcha is shade grown to achieve that vibrant green colour and to generate chlorophyll, where the leaves preserve large amounts of amino acids. One key amino acid preserved is L-Theanine.
L-Theanine is shown to stimulate alpha waves in the brain, improving the brain's ability to focus and concentrate.

It is then hand picked to the youngest and greenest part of the plant. It is then steamed and air-dried to preserve its colour and nutrients. 

Once dried, our matcha is granite stone grind into a fine powder. This stone-grinding process is what grinds matcha leaves into powder. It is what makes matcha matcha.


Shelf Life of Matcha

Matcha powder has a shelf life of approximately one year.

Please note that matcha is extremely sensitive to air, heat, humidity and moisture. It is best enjoyed soon after opening, and remember to reseal your matcha right after using!